Pezholio

03 Nov, 2009

Who said Social Media can’t save councils money?

Posted by: Pez In: Council Stuff| social-media

Certainly not me! We as councils are constantly being asked to save money, and one big element of this is front facing customer services. It’s estimated that it costs councils £6.56 to deal with enquiries face to face, £3.22 by telephone contact, and 27p for online *.

So, imagine my joy when I get this tweet sent to @lichfield_dc:

Now, we don’t do roads, this is the responsibility of the county council, so I came back with this response:

This is the exact kind of response they’d get by calling us up, so the council’s Twitter account has made a cashable saving of £3.22 today! It’s baby steps, but it just goes to show that actively monitoring your Twitter presence can reap some real benefits.

* Thanks to numerous people on Twitter for getting these stats for me!

3 Responses to "Who said Social Media can’t save councils money?"

1 | paul canning

November 3rd, 2009 at 4:32 pm

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Calling is indeed best as I’ve seen Socitm sourced numbers which say dealing with an email is about the same as face-to-face. (From discussion about Fix-my-street)

2 | Mr. Huddle: The Easiest Way To Keep Up With Your Communities

November 18th, 2009 at 4:55 am

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[...] experimental protocol for a faster web (Chromium Developer Documentation) 2 Likes Pezholio » Blog Archive » Who said Social Media can’t save councils money? 2 Likes Schweinegrippe? Vorsichtsmaßnahme… – Reynhard Boegl 2 Likes [...]

3 | Helen Williams

November 24th, 2009 at 9:36 am

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I am not sure about these price comparisons in this case. Is the 27p for dealing with an online query – or a cost per visit to the website?
I wonder whether Socitm’s Channel Value Benchmarking Service (which is where these statistics come from) ought to start including social media!

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