Comments on: Lloyds Pharmacy fail – why giving Twitter to interns is a bad idea

By: Dave

Dave — Wed, 05 May 2010 15:17:28 +0000

Hi, interesting write up.. I wondered if I could pick your brains a bit.. I work for a similar business and we are looking at the whole social media scene and how we could use it to help us with the likes of graduate recruitment etc.. No doubt there will be the bigger spin off of promoting services, offering advice on certain subjects etc. and wondered what you would advise might be the best way to go about it.

I am reading a lot on the do’s and don’ts, strategies etc at the moment but I am sure you can imagine the minefield of information is quite overwhelming.

I would very much be interested in hearing your views on how companies are failing to use this media properly and building a sense of community for their brand.

Cheers

By: Pez

Pez — Mon, 31 Aug 2009 16:01:14 +0000

Cool, good stuff. I think this and other examples of companies getting it wrong is just laziness – organisations seeing social media as an easy way of getting their message out there without doing their research, and going out guns blazing without realising what they’re doing is not an acceptable use of the tools.

I’m sure they’ll learn eventually, but at the moment it’s like seeing your dad dance badly at a wedding – trying desperately to look cool and relevant, but failing miserably.

By: James Coltham

James Coltham — Mon, 31 Aug 2009 15:46:35 +0000

Nice post, and yet another example of a company getting social media completely wrong. Have added this to my list of Social Media Lessons learned the hard way! http://www.prettysimple.co.uk/blog/index.php/2009/06/social-media-lessons-learned-the-hard-way/

By: Social Media lessons learned the hard way « A Pretty Simple blog

Social Media lessons learned the hard way « A Pretty Simple blog — Mon, 31 Aug 2009 15:44:54 +0000

[...] Automatic tweets to anyone mentioning the word ‘holiday’, plugging the pharmacy’s …. Attempts to contact the company, suggesting they change their tactics, are ignored. [...]

By: John Fox

John Fox — Fri, 28 Aug 2009 05:44:19 +0000

It’s typical of Lloyds though so I’m not surprised. I wish they’d focus their investment of time and effort on customer service instore. Get the basics right boys!